Resume

MY PROFESSIONAL CAREER
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Work Experience

WEST MARINE – Lead UX/UI Product Design

Ft Lauderdale, FL, August 2021 – Present

A premier multi-channel retailer of boating and fishing supplies serving boaters and prosfessionals online and with over 240 retail locations. I am leading all aspects of product innovation and design by transforming business, technical, and customer needs into a crisp set of design challenges to solve for.

CERES SYSTEMS – Founder – Principal UX/UI Product Design

Boca Raton, FL, September 2018 – July 2021

A passion project: Ceres Systems is using a data-centric analytical technology platform to empower farmers with data and develop an integrated network for B2B and B2C distribution channels, with the goal of revolutionizing the agricultural industry

REALTY.COM – Lead UX/UI Product Design

Boca Raton, FL, November 2016 – February 2017

I was intrigued with the project and was approached base on my background in real estate technology. I worked with the CEO directly and lead the effort of interviewing and hiring the devolopment team. I was responsible for wireframes, story boards, prototypes and visual design. It was a really fun project and a great team to be a part of.

GOOD CLEAN VAPES – Founder | CEO

Delray Beach, FL, October 2013 – August 2018

With a focus on excellent customer service, Good Clean Vapes is an online and retail seller of electronic vaporizers and other alternative nicotine delivery systems. Dedicated to providing a welcoming environment in which consumers can learn about new technology and eventually quit using tobacco products.  Once I created the infastructure in the shops where they were autonomous, I shifted my focus into distrubtion. I created the branding, website, mobile app and did all the photography for social media. What started out as single location grew into a profitable business with 5 locations and over 30 employees.

 

OFFICE DEPOT – Lead UX Architect | UX Designer

Boca Raton, FL, July 2012 – January 2015

It was great to lead a dedicated UX team with a large budget for usability testing. While I was there I completely redesigned the shopping cart which included Paypal integration and the Checkout process. I also designed and implemented single sign on through social media. It was a great learning experience going through the acquisition of Office Max and transitioning from Waterfall to Agile.

 

HOMES.COM – Sr Front-End Developer

Boca Raton, FL, September 2006 – July 2012

I started with this company doing HTML and CSS changes to be compliant with the different MLS requirements. While this wasnt the most exciting work it did open the door some amazing opportunities. I designed to first ever REMAX mobile UI, worked on the Coldwell Bankerm and ERA website redesigns. I also worked on Homes Connect which won the IT Innovation award in 2011.

 

Bernice Steinbaum Gallery – Graphic Designer

Miami, FL, January 2004 – September 2006

Designed invitations for gallery exibits, worked directly with the artists tranforming their vision into print. I designed a book, I Witness, for a photojournalist exhibit.

 

Technical

  • HTML / CSS
  • Javascript / jQuery
  • WordPress / PHP
  • Wireframes – Figma / Sketch 
  • Photoshop / Illustrator / InDesigns / Fireworks / After Effects
  • Auxure / Prototyping
  • Jira / Confluence
  • Basecamp / Trello / Lucidchart